
This Industry Viewpoint was authored by Karthik R, Suseel Vadakkepet, Muthukrishnan R, and Sarvagya Nayak of Prodapt
A customer’s journey with a DSP usually starts with his intent to use or purchase a service through any of the channels. This is captured as order and enters the CRM system, which passes it to various downstream systems for fulfillment and provisioning. These orders need to traverse [Read more →]














