The web has been abuzz with the research study issued by Scott Cleland, claiming that Google (GOOG) uses 21 times the bandwidth it pays for. It’s everywhere these days, but rarely do we get such a startlingly clear example of pseudo-research. You see, this study had nothing to do with finding an answer, it had to do with finding justification for one. Yet it’s such an obvious tactic, that I think it is more of a smokescreen than an attempt to convince.
I look at it this way. I write this blog and I put it on the internet. If I’m lucky, some people read it. But if I’m really, really good, I might get popular, a true [Read more →]






