NaaS, Expert Guidance and Seamless Connectivity: Long-Term Network Success for Enterprises

This Industry Viewpoint was authored by Mark Daley, Director of Digital Strategy & Business Development at Epsilon

Each year, the digital world grows more advanced, allowing enterprises to connect to services, partners, and customers across the globe within seconds. Network as a Service (NaaS) plays an essential role in enabling this digital ecosystem, with Mordor Intelligence predicting the market to grow from $14.46 billion in 2024 to $78.38 billion in 2029, with a CAGR of over 32%.

NaaS provides secure, flexible networking solutions that allow enterprises to operate modern network systems with cloud at the core. However, expert guidance is vital to ensure a smooth and effective transition to this rapidly growing model.

Alongside the business opportunities it creates, the evolving digital landscape introduces new networking challenges. Many enterprises lack the in-house expertise required to optimise their networking or may be unaware of the newest innovations available. Managing the increased use of cloud services and IoT devices, whilst supporting the growing choice to work remotely, makes reliable, flexible and efficient networking a necessity.

An expert partner can be crucial to an enterprise’s network success. NaaS providers offer practical solutions and guidance into networking, ensuring optimal value and performance. They also align business challenges and objectives with fit-for-purpose networking solutions, helping enterprises achieve their long-term goals.

Professional network consultancy is becoming increasingly important for enterprises to succeed in today’s interconnected digital landscape.

Common Networking Challenges

While today’s evolving business landscape comes with advantages for global connectivity, it also comes with the risk of additional strain on networking and IT teams. Common challenges include:

• Security Concerns – The complex structure of modern enterprise networks increases the number of entry points for cybersecurity threats. Maintaining robust security with advanced measures, vigilance and regular updates is key to ensure effective network protection.
• Complex Networks – Managing an ever-growing number of sites, devices, configurations and network policies has become more difficult, as enterprise networks increase in scale and sophistication. Advanced network management tools and the expertise of a networking team are often needed to ensure maximum network security and performance.
• Skills Shortage – The IT industry faces a significant skills gap, with a lack of professionals who can design, implement and maintain complex networks. Keeping staff up to date with networking infrastructure demands continuous training, which requires significant investment of company time and resources.
• Cost & Scalability – Adapting and scaling complex enterprise networks to meet growing demands can be a costly challenge, particularly when legacy systems are in use.

Partnering for NaaS Success

An expert NaaS partner is often the missing link to overcome enterprise network challenges and internal skill gaps. Here are six ways a NaaS provider can enhance enterprise network success:

• Focus on Internal Operations – Leveraging an expert NaaS provider enables enterprises to focus on core business activities to drive strategic business expansion, rather than spending time managing and troubleshooting network issues. Expert consultancy facilitates enterprises in developing and implementing strategies that support business goals and growth.
• Specialised Expertise – NaaS partners provide access to highly specialised professionals who have a plethora of useful experience, providing enterprises with the most up-to-date skillset concerning network design, security and management. These providers invest in continuous training and certification, ensuring their teams are equipped with the latest knowledge, which simplifies network management for enterprises.
• Ensuring Secure Networks – NaaS providers implement advanced and trustworthy security measures to ensure protection from cyber threats. These include threat detection, prevention and response, while adhering to industry-tailored regulations and compliance agreements. These measures ensure peace of mind and reduce the risk of penalties for enterprises.
• Network Efficiency & Reliability – NaaS providers utilise robust infrastructure with added redundancy to ensure high availability and minimal downtime – essential for mission-critical services. Additionally, NaaS providers use modern, progressive technologies to deliver fast, low latency connectivity, no matter the location.
• Budget Efficiency – Utilising a NaaS provider has economic advantages. Enterprises can agree a subscription plan with their partner, preventing significant upfront costs linked with the purchase and maintenance of networking systems. Network services are scalable according to the enterprise’s demands, with flexible pricing models offered by NaaS providers. This helps budgets to remain predictable and cost effective.
• Swift Market Entry – With a flexible, streamlined and scalable network system that NaaS provides, enterprises can quickly respond to new market challenges and opportunities. This adaptable infrastructure caters to a range of business needs, from upgrading technology to expanding to new locations, making NaaS partners highly beneficial to a growing enterprise.

The Future of Networking

According to ABI Research, nearly 90% of global enterprises will have moved at least 25% of their network infrastructure to a NaaS model by 2030. This shift is driven by the reduced costs, enhanced performance, leading technologies and ability to address the skills gap that NaaS providers offer.

In an evolving digital landscape, adaptable and proactive networks are crucial for enterprise success. NaaS partners enable enterprises to focus on their core business operations, with a secure, strong and scalable network serving as their backbone.

NaaS is the future of networking. With expert support and consultancy, there has never been a more effective way to gain a competitive edge and boost business success.

About the Author

Mark Daley plays a leading role in identifying and developing Epsilon’s cutting-edge cloud and communication strategies, with a focus on market and customer needs.

A veteran telecommunications professional, Mark served 14 years with Telstra and other high profile telecommunication companies such as NTT and eircom. Mark held leading Products and Marketing roles in Telstra’s move into the European market in the mid-1990s and wrote NTT’s European ICT strategy in the mid-2000s which they continue to deliver today.

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