Tech giant Dell is getting into the CDN business according to a release this morning. They are now offering Dell Deliver, which is built on EdgeCast’s platform with video processing from Elemental and of course is ultimately powered by plenty of Dell’s PowerEdge servers.
They’re targeting the offering at network operators that want to augment their networks with CDN capabilities but would prefer to simply buy it from a vendor like the other equipment that runs their network.
Three months ago, EdgeCast formally launched their licensed CDN product, hoping to expand their market penetration by empowering carriers. They had already seen some success, including the announced Pacnet alliance and the unannounced AT&T arrangement. Last month they announced a deal with Motorola Mobility, which became a global distributor for them. The Motorola Mobility arrangement is more similar to that of Dell today.
I hadn’t envisioned EdgeCast’s technology being leveraged by vendors in this way, but perhaps I should have. There has long been a school of thought among carriers that eventually all the innovations from the CDN space will be fully absorbed into the basic structure of the internet that vendors support by default. Dell is just trying to put together such a package, and thereby sell more servers – which is of course their main goal here. Meanwhile, EdgeCast gains more feet on the ground selling its technology and gaining it marketshare.
Will there be a substantial market for such a pre-packaged CDN solution from Dell? No really, will there be? I have no sense if its time has arrived.
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