iMusti Picks Level 3’s CDN

The content world is spawning all sorts of video and music providers globally these days, so many that it’s nearly impossible to keep up with. Today Level 3 picked up a deal with iMusti, which provides Indian content worldwide – think Bollywood.  Well, their site currently looks like mostly music rather than video, but it looks like they have plans to ramp up the bits.

As you would expect, iMusti will be using Level 3’s caching and downloading services to power their streaming services to devices of all sizes. Actually, I wonder why Tata didn’t pick this one up, given their obvious strength in the Indian market and the Bitgravity assets.  But then, Level 3’s position outside of the US and Europe has been significantly enhanced by the Global Crossing purchase, which gives them a stronger hand at the table for such CDN deals.  But it could also be that they are one of several providers serving iMusti, as multi-sourcing is plenty common enough.

Level 3 has three months of integration under its belt, and in about a month we will get to see what they have wrought thus far and how they view 2012.  I expect they’ll remain conservative, but they will be careful to maintain a solid growth stance – and hence we will probably be seeing a steady stream of deal announcements over the next few weeks.

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Categories: Content Distribution