One of the more vexing problems in the wireless business is handling those temporary but truly high density cases, the most extreme of which is the stadium. With up to 100,000 people packed into a few dozen acres, nearly all packing cell phones including lots of data-gobbling smartphones, keeping them all supplied with enough bandwidth is a challenge. It’s like having everyone in a small city temporarily converge on one cell tower, expecting everything to keep working normally.
So I was interested to see Cisco Systems (NASDAQ:CSCO, news, filings) unveil its new Connected Stadium Wi-Fi product today, a solution based on its Aironet 3500p Access Point. Providing enough Wi-Fi capacity alongside traditional cellular capacity would help ease the bottleneck, and allow much more traffic to be offloaded onto fiber. Cisco of course is looking beyond mere data offload and into ways the stadium can leverage that available bandwidth via video replays, loyalty programs, etc.
Sounds great. Now about those sky-high ticket prices…
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